Google has made significant changes to how they display page names in the natural search results, and now the SEO community’s been up in arms. But that’s not all that’s happened this month. There was also plenty of SEO news from August 2021, and just as always, resident online experts Jono and Joost spoke about it in their monthly webinar. Read on for more.
According to Jono, the first big thing that caught everybody’s attention was Google’s announcement that they’re changing how ranking works for individual websites. Now if a website is listed higher or lower on the search engine result pages (SERPs) for a particular keyword, Google will take into account that website’s organic traffic as well as any external links which point to that page. In the past, sites which had a lot of backlinks, or at least respectable ones, would gain a good bit of rankings by being listed higher on search engines like Google, but now that rule has changed. Sites with a lot of external links are getting less attention from Google, and while this change certainly isn’t news to any long-time SEO practitioner, it’s certainly got people wondering about what the future holds for SEO news.
Jono talked about how the current algorithm change is going to have a large effect on how websites are ranked, and he implied that this is something which is on everyone’s mind at the moment: “I think everybody’s in a panic, because the change is so huge.” He went onto explain that while the change is indeed huge, there are some SEO trends that he’s seen in recent months which will likely survive the upcoming algorithm change, meaning that SEO news from now on will probably center around SEO techniques and strategies which are currently popular. He also mentioned link building and social media as two of the most important areas for SEO success in 2021, and said that this should continue to be a major theme for the coming year. Hopefully next week’s news will provide more insight on where the SEO landscape is heading in the next few months.