If you’re looking for a way to increase the effectiveness of your SEO efforts, you’re going to need backlinks for SEO. Simply put, links on another site to yours. Basically, all it tells Google is that your site is worthy of being linked to. That’s why it’s so important to get as many links as possible for maximum optimization. But links aren’t always easy to come by. Here’s a look at how to get the most for maximum optimization.
The problem with building links for SEO is that sometimes people don’t know where to find good quality links. In other words, old school link building just doesn’t work very well anymore. There are a lot of new ways to get links for SEO that actually work now, however, and the best part is that they don’t waste any time getting you indexed. This is because they’re built contextually. That means that the links being built for SEO are actually contextual links you’d find in Google.
Contextual links can be found when someone searches for something using a search engine. If you build links for SEO in the same way you would for finding a website through a search, you’ll be able to direct a person to your own website through a link on another website. That’s really the whole idea behind contextual backlinks: the more quality, relevant backlinks you have out there pointing back to your site, the higher your page will rank in the organic search results.
Now, backlinks can come in two types: one-way and two-way. A one-way link, like the kind you would find in Google, is simply one way for someone to get to your site. In order for this to count as a backlink, the other website you’re directing the visitor to needs to have its own page. However, this isn’t always the case, and if you’re directing someone to a landing page or some other kind of content based on an inbound link, these won’t count.
Two-way linking happens in the opposite direction. When people click on a link and then go somewhere else, this is considered a two-way link. You can have as many as you want, provided they’re not coming from the same page where your anchor text was placed. The more you have come from the same place, the better your link profile will be.
Now that you understand the different types of links for SEO, you can start working to acquire links for SEO in a manner that’s both effective and efficient. While it’s true that they don’t necessarily play into the rankings of your pages the way a regular article or blog post might, they do still play into the overall link makeup of your website. So before you invest a lot of time and money in link building, make sure you know what types are relevant and what types of backlinks are less than useful. Then work to balance your portfolio with each type so that you can optimize your pages appropriately and get the most SEO value out of them.