What are backlinks? A backlink is simply a link coming from another website to yours in which your link has been placed. Backlinks can be one-way (from your website to another website) or two-way (from your webpage to another webpage). The best way to get backlinks to work is to have high PR or Page Rank for your webpage or website. You will need to have some knowledge of SEO and what works on the search engines.
Backlinks are vital to any website, especially those that are seeking to move up in the Google rankings. Google uses a special algorithm for ranking webpages or websites. This algorithm measures the relevance of a page’s content to that of the search query. The higher the relevancy of the content relative to the query, the more relevance and authority the page has.
It used to be said that getting backlinks was easy but this is not the case anymore. With so many users on social networking websites creating a presence that would put most small websites out of business, search engines now view backlinks as unreliable. Having a lot of these unreliable backlinks can sink your webpage into the SERPs or Search Engine Result Pages. This is why it is imperative for you to build high quality backlinks to increase your authority.
The main reason that Google and other search engines are hesitant in putting a lot of weight or value on backlinks is because they see backlinks as one-way traffic. With one-way traffic, the search engines look at the anchor text contained in the backlink and only consider that backlink as being relevant to the query. In reality, backlinks are a valuable source of information for the search engines. If you want to build back link quality, then you will need to provide well-written and informative content to the websites that you submit backlinks to.
In essence, you are gaining authority by having backlinks from authoritative websites. The more of these authoritative websites you have, the better. This shows search engines that you are an authority and you should not be ignored. Once you get the trust of the search engines, your page will start showing up on the first pages of the SERPs or Search Engine Results Pages.
In conclusion, you cannot ignore backlink building because you will eventually end up on the first page of the SERPs. You must build backlink profiles that are relevant to your niche and you will be able to generate quality backlinks. There is a way that you can generate high quality backlinks without creating a backlink profile. This method is called the Editorial Marketing System. To learn more about this method, subscribe to our upcoming informational Ezine.