A search volume database is used by many businesses, both large and small to monitor their exposure in the market. Typically, a company will have to pay a certain fee every time it needs to check the search volume of its competitor’s websites. This is why tracking the amount of traffic visiting your own website can be quite difficult – it’s nearly impossible to know for sure without manually investigating your competitor’s webpages.
By building your own search volume database, you can quickly and easily monitor how many people are visiting your site. Even if your competition is selling the exact same product, but you have higher search volume, this will mean that much more people are interested in purchasing what you are selling. Therefore, you can confidently raise the price on your products in order to make a higher profit margin – or you can lower the price of your products and still increase the amount of sales.
Of course, lowering the price of a product, even though it may have the same overall volume, will probably not bring in as much profit as higher pricing, especially if you are already getting a good percentage of your sales from search volume. The search volume database also has other benefits – for instance, if you are an affiliate marketer, you can use your search volume data to determine which products to promote the most, and thus increase the amount of visitors you get to your site.
This is because the more people who find your product, the more money you will make, so using a search volume database is like double-proofing your marketing plan. Additionally, with the information contained in the search volume databases, you can also make sure that your keywords are properly targeted, which will lead to higher search engine rankings.