If you’re in the real estate business, you need good swag for your real estate company. Great idea. Better for you! However, before you run out and grab two cheap-priced cases of tees or pens with your contact information that might never see the light of day, there are at least two kinds of swag to choose from: Promotional merchandising (or retailing) and promotional gifts. Which one is right for you depends on how you intend to market your real estate company.
For example, if you have an office building and you want to get some logo printed t-shirts or sweatshirts with your logo and information on them, you can give away these for free to anyone who walks through the lobby of your office building or those who sign up for your e-newsletter. This is called direct mail marketing or door-to-door marketing. This kind of direct marketing can be a great way to build your brand name and feel like you’re doing something to help home buyers and renters feel like you care about them. It’s a great year long promo for agents!
On the other hand, if you’re running an apartment searching service, you can do a video content broadcast to attract home buyers and renters. You can use this same method to send brochures or postcards to potential home buyers and renters. There is no end to the ideas you can apply to real estate promotion. Just keep in mind that you have to stay within your budget.