Digital marketing is the aspect of marketing which uses various internet and digital technology including mobile phones, desktop computers and other digital devices and platforms for the promotion of services and products. The main advantage of digital marketing over other forms of marketing is that it reaches a larger audience quickly. As such, digital marketing helps businesses achieve greater visibility and recognition. The wide reach makes digital marketing an attractive option for business houses in order to reach their desired customers at the right time.
Apart from this, there are a number of digital marketing strategies that can be adopted by a business house. These include search engine optimization (SEO), social media marketing, web 2.0 marketing, banner ads, video marketing and mobile apps marketing. While each of these strategies have their own significance, it is necessary that a business house implements all of them simultaneously in order to reap maximum benefits. Social media platforms such as Facebook, Twitter, YouTube and MySpace are very popular amongst all the social media platforms and hence, it becomes essential for a company to make use of them for digital marketing. Social media marketing not only helps a company to create brand awareness, but also helps them to get local customers, as well as international customers, hooked on to their brand.
SEO is a form of search engine marketing, which enables a website to appear high on the results page when a user searches for the keyword or phrases used in the domain name of the company. This helps a website to gain higher ranking on the result page which eventually leads to increased traffic. SEO requires a good amount of time and commitment and hence, many companies are now opting for pay per click (PPC) digital advertising platforms for their business. Pay per click marketing strategies to help a company to acquire more local customers, international customers as well as global customers without spending a large amount of money on advertising, and without hampering the profitability of the company.