The Importance of an SEO Audit
In the world of Internet marketing, an SEO audit is one of the most important aspects of making more money online. Search engine optimization (SEO) is the method of enhancing the volume and quality of site traffic to a site or a particular web page by search engines. SEO targets free traffic rather than paid traffic or direct traffic. For example, if someone searches for “cement”, he would probably not think of a website selling the very same products that he is searching for.
There are some factors that SEO audits focus on, such as keyword research and competitor analysis. Keywords play an important role in a website’s optimization; therefore, getting information about the competitors’ keyword usage will give you a good idea about the strength of your own keyword. The second aspect that SEO audit will focus on is site architecture. This is important because it determines how useful your site is for the target audience.
The third key area that SEO audits focus on is link structure. A poor link structure will mean low ranking and low page ranking, which will affect your search rankings. On the other hand, an optimized link structure means high search rankings and high page rankings, which also means high amount of targeted traffic coming to your site. This means that if you want to improve your website’s search rankings, an SEO audit is a very important aspect of your website development plan.